Active
Sardell Realty
The group's active operation: rentals and sales in Casa de Campo, with local service and direct contact.
Explore propertiesMercado family · New York · Casa de Campo
The Sardell name, from one generation to the next.
Sardell Group brings together Carlos Mercado Morales's current work in Casa de Campo and the business archive built by his father, Oscar Mercado Luna: Mink America, Dominican cigars, Sardell Trading and Sardell Originals.
Present: Casa de Campo · Archive: Sardell Europa
Two generationsOscar Mercado Luna and Carlos Mercado Morales
Casa de CampoCurrent base of Sardell Realty
Original archiveFamily catalogs, products and documents
The group today
The businesses, as they stand today.
Sardell Realty is active. The other initiatives are clearly identified as projects being built, structured or prepared for a heritage revival.
Heritage revival
Sardell Originals
The archive of American Eagles and the camouflage cigar created by Oscar Mercado Luna. The priority is to document and restore the original before developing a new line.
Discover the storyBuilding
Sardell Commerce
A project for U.S. wholesale and marketplace operations managed from the Dominican Republic.
Structuring
Sardell Capital
A mortgage-origination and structuring project using external capital and partners. Launch depends on the appropriate structure, licensing and agreements.
In development
Professional services
A technology and operating-infrastructure project supporting services delivered by duly licensed professionals. Under design and regulatory review.
Statuses reflect each initiative's current stage. This page is not an offer of credit, legal advice or tobacco products.
The first generation
Oscar Mercado Luna and the first Sardell generation.
Oscar Mercado Luna arrived in New York from Peru at 18. He learned the fur trade by working, created Mink America and, when that industry changed, began again in the Dominican Republic: cigars, custom packaging, international manufacturing, Sardell Trading and Sardell Originals.
From a New York fur workshop, he moved into Dominican cigars and then into international design and manufacturing.
Documents from the first generation
Catalogs, products and addresses the family still holds.
The family archive includes original catalogs, manufacturing examples and American Eagles materials. We publish them with context and do not present historical relationships as current ones.
An international network
The historical catalog documents operations linked to Europe, the United States and Asia.
From concept to production
Packaging, humidification, accessories, displays and custom products for the premium industry.
American Eagles
The real-camouflage concept created by Oscar Mercado Luna and protected through a U.S. design.
Brands visible in archive materials relate to historical first-generation work. They are not presented as current clients, partners or endorsers of Sardell Group.
Second generation
Carlos
Mercado Morales Casa de Campo · Dominican Republic
Mercado Morales Casa de Campo · Dominican Republic
Carlos Mercado Morales · Casa de Campo
The second generation is being built.
Carlos Mercado Morales is a second-generation entrepreneur. He runs Sardell Realty and is developing new operations in e-commerce, capital and professional services. He uses automation and artificial intelligence as working tools without replacing the personal relationships that shaped the first generation.
RelationshipsBusiness starts with the right conversation.
OperationsClear systems for response and execution.
DisciplineEach business opens when it is ready.
The active business
Today, the active business is Sardell Realty.
Rentals and sales in Casa de Campo, with local knowledge, direct response and service before, during and after every stay.
Properties · Partnerships · Opportunities