Sardell Originals · Historical archive

American Eagles: Oscar Mercado Luna's camouflage cigar.

Oscar Mercado Luna turned different tobacco leaves into a true Dominican camouflage cigar. American Eagles connected product, service stories and patriotic purpose. The second generation is preparing its return with respect for the original idea.

Historical American Eagles Real Camouflage Cigars brochure

Oscar's creation

A cigar unlike any other.

The camouflage was neither printing nor a decorative wrapper. It was formed in the tobacco itself, with natural leaves creating a pattern unique to every cigar.

Product

True camouflage

Different natural leaves formed the pattern directly on the cigar, giving each piece its own variations.

Origin

Handmade in the DR

The historical brochure identifies Dominican handcraft and attributes production to master cigar maker Hendrik Kelner.

Record

Protected design

U.S. design patent USD624693S1 identifies Oscar Mercado Luna as inventor; it was filed in 2009 and granted in 2010.

View the record
Historical context: this page documents a prior product and does not offer tobacco for sale. Manufacturing statements come from the original brochure and do not describe current production agreements.

American Eagles

Product, service stories and purpose.

The historical “Medal of Honor” edition paid tribute to the United States Armed Forces, with each box presenting the story of a Medal of Honor recipient. The brochure also stated that a portion of proceeds would support what was then called the Semper Fi Fund.

That purpose is part of the legacy the family hopes to preserve. Any future charitable program will be announced only after a written agreement is in place with the relevant organization.

Historical American Eagles formats: Robusto, Torpedo, travel case and tin

Sequence matters

A return in three chapters.

This is not about attaching an old story to an ordinary product. The original comes back first; new work follows with an identity of its own.

Chapter 01

American Eagles Heritage Collection

Restore Oscar's camouflage cigar, presentation and story through current production and compliance.

Chapter 02

Sardell Bespoke

Limited editions, customization and experiences for events, brands and collectors, subject to applicable rules.

Chapter 03

Carlos Mercado Morales Collection

A second-generation line, introduced only after the original has been properly reestablished.

Before any revival: manufacturing, importation, FDA/TTB permits and registrations where applicable, intellectual property, military symbols, age verification, distribution and any charitable relationship must be reviewed and documented. No orders, payments or reservations are being accepted.

Archive and future

Do you hold a piece of this history?